The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling, has led to an increased demand for recycled plastic resins and products. One of largest underutilised types of collected plastic materials for recycling is poly(vinyl butyral) (PVB).

PVB, is an expensive, high performance rubber with relatively few applications. It is the most common glass lamination inter-layer due to its strong adhesion,  high impact resistance, high flexibility, excellent optical clarity, UV- and heat stability and moisture insensitivity.

r-PVB stands for: recycled-PVB. Its market push is driven by recovery of layered laminated safety glass.  Laminated glass is normally used when there is a possibility of human impact or where the glass could fall if shattered. It’s applications are found in the construction sector – both residential and commercial – and the  automotive industry. This has created a recycle industry for glass,  however, in contrast to the PVB laminates, glass recovery is the driving force;  PVB is considered a waste material and as such a cost. This is a waste of an expensive, valuable and non-renewable commodity as well as energy and land. While the glass is recycled, PVB is not.

An alternative to disposal in landfill is to recycle – or even better: upcycle the material by converting it into valuable products. That’s what we do at UpcyGran.

We successfully co-operate with the entire  value chain . As a result, for each part we have a thorough insight of the technologies used, the material properties and the economic value addition further up the chain. This enables us to create smart product/market combinations and to select target applications where price/performance of the r-PVB matches the requirements of the industries.

UpcyGran is a proud pioneer within the emerging circular economy. In fact: we co-create the circular economy. Will you join us?

Contact us

For general questions and inquiries, please contact us at info@upcygran.com

For specific questions, please contact our experts. Click on name for contact data:

Koen Meeusen
Martin Snijder


AVABEL will be one of UpcyGran’s launching customers. Both companies are presented this great article (in Dutch) from the leading magazine for professional painters. It describes the application and demonstrates how our PVB rubber is reused within the same field. Upcycling in optima forma!

Source: Eisma’s Schildersblad nr. 4-2018

AVABEL and UpcyGran article in EISMA's Schildersblad


Download the full article here [PDF]

See UpcyGran explained in this 1-minute video pitch (in Dutch).